https://www.hellodesiree.com/content-design-case-studies daily 1.0 2025-08-12 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/2e08818e-da88-4dfd-8296-e70c6a8431ef/IMG_3025.jpg https://www.hellodesiree.com/content-design-case-studies/training-an-ai-chatbot monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/5f277275-fe7f-43da-be30-e65c72c310da/Screenshot+2025-08-08+at+12.57.45%E2%80%AFPM.png Desiree's Content Design Work - Training an AI chatbot - Make it stand out Definitions, differentiators, synonyms and our guidance on these meanings within our product https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/b8fae929-7e04-44fd-a639-9a8d9e91a5db/Screenshot+2025-08-08+at+1.20.10%E2%80%AFPM.png Desiree's Content Design Work - Training an AI chatbot - Make it stand out A real conversation between a user and The Infatuation in 2018 used for tone training purposes. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/8e4fcbb7-bb62-4ce4-a41a-fd81f5d163e0/Screenshot+2025-08-08+at+1.25.20%E2%80%AFPM.png Desiree's Content Design Work - Training an AI chatbot - Make it stand out Conversation map my product designer and I created together to help us figure out all the screens and content moments needed https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/6fbef2df-4b08-48a6-82c1-8d97d8698f5b/Screenshot+2025-08-08+at+1.39.33%E2%80%AFPM.png Desiree's Content Design Work - Training an AI chatbot - Make it stand out First round of canned responses for the chatbot to start with. Next we would layer on our style guide to zhuzh them. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/461fbea1-5a8b-47bb-b422-648176d8a824/Screenshot+2025-08-08+at+1.08.43%E2%80%AFPM.png Desiree's Content Design Work - Training an AI chatbot - Make it stand out Our chat flow in beta https://www.hellodesiree.com/content-design-case-studies/infatuation-navigation-cuisine-menu-39cmf monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/b0311dba-78d9-4b84-9826-5422e7671be1/Screenshot+2025-02-19+at+3.32.16%E2%80%AFPM.png Desiree's Content Design Work - Explaining The Infatuation’s ratings scale - Make it stand out V1 revamp of the Ratings Guide screens are on the left. This was a mid-way compromise with our editorial team while we waited for a new Editor In Chief to be hired. Our V2 is on the right after user testing and re-syncing with the new Editor In Chief. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/7a0d83e4-dc0a-447c-b978-7fa9eed2e5ac/Screenshot+2025-02-27+at+4.12.40%E2%80%AFPM.png Desiree's Content Design Work - Explaining The Infatuation’s ratings scale - Make it stand out Ratings FAQ and explainer page. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/986e61be-d136-4daf-91b3-84c68887ea69/Screenshot+2025-07-03+at+10.02.45%E2%80%AFAM.jpg Desiree's Content Design Work - Explaining The Infatuation’s ratings scale - Make it stand out Ratings guide explainer module on hover. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/0864087c-9c00-4a0e-9c7c-ae9ec535b00e/Screenshot+2025-07-02+at+11.53.21%E2%80%AFAM.png Desiree's Content Design Work - Explaining The Infatuation’s ratings scale - Make it stand out Ratings explainer module embedded on review pages (no hover or click needed to surface this info). https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/6b76fc8a-c1b5-4069-9ac8-750db53e1a66/Screenshot+2025-02-19+at+3.31.43%E2%80%AFPM.png Desiree's Content Design Work - Explaining The Infatuation’s ratings scale - Make it stand out All the V2 ratings explained. These content designs are live in our interactive module. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/3bbe7644-8e32-4532-954a-667ed132282d/Screenshot+2025-07-02+at+11.42.01%E2%80%AFAM.png Desiree's Content Design Work - Explaining The Infatuation’s ratings scale - Make it stand out The original Ratings FAQ explainer that was live when I started in 2023. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/e9e3c844-004d-4e1b-8eb7-04faf7ea4427/Screenshot+2025-07-15+at+11.09.03%E2%80%AFAM.png Desiree's Content Design Work - Explaining The Infatuation’s ratings scale - Make it stand out Breakdown of our global reviews by rating https://www.hellodesiree.com/content-design-case-studies/infatuation-navigation-cuisine-menu monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/77fc62a0-0b43-420e-90cb-b60f36298260/Screenshot+2025-07-18+at+8.45.07%E2%80%AFAM.png Desiree's Content Design Work - Restructuring the cuisine menu navigation and tagging system - Make it stand out I pulled click data from our navigation menu and in story tags to see what users were searching for. I found that our top trafficked tags included specific dishes and general cuisines. This meant I needed a way to reveal both in the navigation. *Note* I blacked out the numbers in columns B, E, L, N, P, and S for company data privacy purposes. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/2941ea65-6ef6-489f-8460-97e47f81be04/Screenshot+2025-02-27+at+4.47.58%E2%80%AFPM.png Desiree's Content Design Work - Restructuring the cuisine menu navigation and tagging system - Make it stand out An early idea that didn’t work: seeing if we could categorize cuisines by part of the world. However, some cuisines are named after ethnic groups that have been forced from their homes and relocated. Other cuisines span larger regions — for example, “Mediterranean” could technically apply to the 22 countries that border the Mediterranean Sea, which span Europe, the Middle East, and North Africa. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/9f741df0-59e7-44b5-98e8-3c39e52f5ab0/Screenshot+2025-07-11+at+12.54.26%E2%80%AFPM.png Desiree's Content Design Work - Restructuring the cuisine menu navigation and tagging system - Make it stand out After a user clicks “View All” on the first tier, they are taken to this alphabetical menu where they can see every type of cuisine, dish, and venue type. The menu scrolls down so we can fit them all without taking readers off the page. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/c6dbf8be-d602-41aa-8917-31a74e082131/Screenshot+2025-02-19+at+12.52.50%E2%80%AFPM.png Desiree's Content Design Work - Restructuring the cuisine menu navigation and tagging system - Make it stand out V1 of our updated, tiered navigation menu for cuisines. I customized each city’s Popular Cuisines and Top Searched Dishes to be representative of that city’s data for localization purposes. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/d998acf5-b12a-4d8f-8faa-ae9649ec41e7/Screenshot+2025-02-19+at+1.33.03%E2%80%AFPM.png Desiree's Content Design Work - Restructuring the cuisine menu navigation and tagging system - Make it stand out The first stage of my audit compared the NYC cuisine page to the LA cuisine page, to demonstrate the problem to our product and editorial leads and begin to understand our tagging process, weaknesses, and improvements. I then scrubbed all 12 of our major markets. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/61964324-c7aa-4bc7-b4cf-a65d8152196b/Screenshot+2025-07-11+at+12.04.46%E2%80%AFPM.png Desiree's Content Design Work - Restructuring the cuisine menu navigation and tagging system - Make it stand out By choosing a tiered cuisine menu, we could show users what was popular and trending in a city, and allow them the option to view the full spectrum of nuanced cuisines that their city has to offer. This V2 version includes venue types. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/1740077449038-KYILUSRYDA7PFGQ5AQJ4/Screenshot+2025-02-20+at+10.50.31%E2%80%AFAM.png Desiree's Content Design Work - Restructuring the cuisine menu navigation and tagging system - Make it stand out The cuisine navigation menu before any content design juxtaposed with our V1 tiered menu. https://www.hellodesiree.com/content-design-case-studies/nextdoor-hire-a-pro monthly 0.5 2025-07-17 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/8e0d6512-6e45-4e45-973a-2cdad3429c6d/Screen+Shot+2023-03-13+at+8.58.06+PM.png Desiree's Content Design Work - Launching "Hire a Pro" on Nextdoor - Make it stand out . https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/6b7318bc-ade4-4a42-ab4c-f09691766198/Screenshot+2025-07-15+at+10.12.16%E2%80%AFAM.png Desiree's Content Design Work - Launching "Hire a Pro" on Nextdoor - Make it stand out Nailed it literally and figuratively. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/63c8a7ca-1e99-4acd-bb4a-e1c861500111/Screenshot+2025-07-15+at+10.06.06%E2%80%AFAM.png Desiree's Content Design Work - Launching "Hire a Pro" on Nextdoor - Make it stand out Mapping of each necessary MVP asset that must be considered and included in our app, web, and/or email communication each step of the way. The grey assets were to be built in our next iterations. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/3e4df0fb-bad0-4c73-ad83-5289329cd126/Screen+Shot+2023-03-13+at+8.58.18+PM.png Desiree's Content Design Work - Launching "Hire a Pro" on Nextdoor - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/fded0903-7b60-4e9b-991e-f1259cdf9807/Screenshot+2025-07-15+at+9.54.53%E2%80%AFAM.png Desiree's Content Design Work - Launching "Hire a Pro" on Nextdoor - Make it stand out Using our research about what neighbors and pros needed each step of the way, I ensured my information architecture, transaction flows, and UX copy strategy focused on their requirements. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/b004e6e9-da68-44da-abf0-1a7213ba7980/Screen+Shot+2023-03-13+at+8.56.47+PM.png Desiree's Content Design Work - Launching "Hire a Pro" on Nextdoor - Make it stand out A look at the quote request experience: the type of jobs would be auto populated based on what that specific pro offered. https://www.hellodesiree.com/content-design-case-studies/nextdoor-ads monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/4fd61751-190b-4cb0-9dfa-cc941b4ccf24/Screenshot+2025-07-28+at+11.32.16%E2%80%AFAM.png Desiree's Content Design Work - Nextdoor Ads - Make it stand out Budget distributions and bid adjustments were way too confusing for local SMB ad customers. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/39d0578e-ec0f-4657-b25f-0cc9b1352436/Screen+Shot+2023-03-13+at+8.21.29+PM.png Desiree's Content Design Work - Nextdoor Ads - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/e195362e-80b3-437d-b88f-db47fb9b891b/Screenshot+2025-07-28+at+11.32.49%E2%80%AFAM.png Desiree's Content Design Work - Nextdoor Ads - Make it stand out SMB customers were overwhelmed by Nextdoor Ad Center’s placements and media requirements. https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/1610ffcc-6515-4d9c-bf92-29619334f02d/Screen+Shot+2023-03-13+at+8.16.46+PM.png Desiree's Content Design Work - Nextdoor Ads - Make it stand out Steps 1-3 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/f58f0fde-f235-466b-99ed-96382530f014/Screenshot+2025-07-28+at+10.10.51%E2%80%AFAM.png Desiree's Content Design Work - Nextdoor Ads - Make it stand out Neighborhood Sponsorships ad product for real estate agents https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/33bd1310-1fd5-4cef-be7f-0d17938dc982/Screen+Shot+2023-03-13+at+8.17.28+PM.png Desiree's Content Design Work - Nextdoor Ads - Make it stand out Steps 4-5 and success screen https://www.hellodesiree.com/content-design-case-studies/nextdoor-treat-map-2021 monthly 0.5 2025-02-28 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/6aa5f280-59bb-4ecc-9dcb-8784edf0fdc9/Screen+Shot+2023-03-13+at+8.40.37+PM.png Desiree's Content Design Work - Treat Map 2021 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hellodesiree.com/content-design-case-studies/nextdoor-treat-map-2020 monthly 0.5 2025-02-28 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/bfa84941-2e07-44b5-aed9-d9e4393bef68/Screen+Shot+2023-03-13+at+8.29.46+PM.png Desiree's Content Design Work - Treat Map 2020 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hellodesiree.com/about-me daily 0.75 2025-07-28 https://images.squarespace-cdn.com/content/v1/640822802a447a57c04e167d/d2903f96-5ca8-4a8b-9300-8c36206e904c/Screenshot+2025-07-01+at+10.17.22%E2%80%AFAM.png https://www.hellodesiree.com/contact daily 0.75 2025-07-01